Merry Ambigumas

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Professional
Creative Firm Self Promotion
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SapientNitro
www.sapientnitro.com/


Project Title: Merry Ambigumas
Client or Class Name: SapientNitro - www.sapientnitro.com

2x Award Winner

Platinum Award – Sign
Gold Award – Creative Firm, Self Promotion

Assignment
As a diverse workplace, SapientNitro was inspired to share a message of inclusion for the 2015 holiday season. We set out to create a unique holiday experience that entertained and warmed hearts.

Approach
We took over a 40-foot wall outside an iconic cocktail bar that hosted the SapientNitro holiday party. Creating a hand-painted, interactive experience, we shared a message that had nothing to do with Christmas, Kwanza or Hanukkah. By excluding all holidays, in the name of including all holidays, Merry Ambigumas was born.

Designed to avoid specific celebrations, we collaborated with a local artist to create a piece that conveyed the holiday spirit. We then partnered with the SapientNitro Internet of Things Lab to bring the artwork to life through an interactive experience of touch and illuminated animations.

Results
The experience made for an artistic neighborhood presence that conveyed the season’s spirit and welcomed all to celebrate.

 

Creative Team

Art Director:
Stephanie Ayoob

Associate Creative Director:
Joshua Koenig

Copywriter:
Peter Corey

Vichcraft Design Studio:
Jenna Blazevich

Designer:
Andrea Langley

Designer:
Jack Minogue

Director of Technology:
TJ McLeish

Technologist:
Kai Hansen

Technologist:
Pasindu Wewegama

Technologist:
Peter Binggeser

Producer:
Erika Pokraka

Producer:
Jessica Buhrman

Producer:
Joe Pokraka

 

 

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