• Mermaid

    Magazine Ad

    TMH (United Arab Emirates)

    Project Title: Mermaid
    Client or Class Name: Shangri-La Abu Dhabi - www.shangri-la.com/abudhabi/shangrila/

    This campaign was set out to attract people in discovering a new way to look at seafood. The idea was to highlight this experience as a night of seafood like no other and being part of a story worth sharing. To do this, a playful illusion was created with the top half view of a woman dining and the bottom half of a mermaid tail where the two images complete eachother setting the scene for playfulness and mystery.

    2016 Consumer Magazine Ad Design Award Winner



    Creative Team

    Creative Director:
    James Wood

    Art Director:
    Suha Hamid



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