Mercedes Benz

46
media
Print
Student
Billboards
Campaign or Series

Miami Ad School Europe (Germany)
www.miamiadschool.de/en


Project Title: Mercedes Benz
Client or Class Name: Quarter 4th/ Miami Ad School Europe - www.miamiadschool.com/advertising-school/hamburg

MERCEDES-BENZ

« THE BRIEF

Create  visual campaign concept with 3 different ad-motifs each for Mercedes Benz »Night View Assist«.

« THE GOAL

Underline Mercedes Benz image as an leading innovator for automotive technologies.

« THE MESSAGE

Mercedes Benz Night View Assist makes driving in the night safer for everyone (because it makes you see faster, what is in the dark ahead …).

« THE TARGET GROUP

Brand-lovers, high income, business-people, male 45+, opinion leaders.

« THE TONALITY

Intelligent, premium, innovative

 

Creative Team

Copywriting:
Anurag Mishra

 

2016 Student Billboard Campaign Design Award 2016 Student Billboard Campaign Design Award 2016 Student Billboard Campaign Design Award

 

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