• Mercedes Benz

    46
    media
    Print
    Student
    Billboards
    Campaign or Series

    Miami Ad School Europe (Germany)
    www.miamiadschool.de/en


    Project Title: Mercedes Benz
    Client or Class Name: Quarter 4th/ Miami Ad School Europe - www.miamiadschool.com/advertising-school/hamburg

    MERCEDES-BENZ

    « THE BRIEF

    Create  visual campaign concept with 3 different ad-motifs each for Mercedes Benz »Night View Assist«.

    « THE GOAL

    Underline Mercedes Benz image as an leading innovator for automotive technologies.

    « THE MESSAGE

    Mercedes Benz Night View Assist makes driving in the night safer for everyone (because it makes you see faster, what is in the dark ahead …).

    « THE TARGET GROUP

    Brand-lovers, high income, business-people, male 45+, opinion leaders.

    « THE TONALITY

    Intelligent, premium, innovative

     

    Creative Team

    Copywriting:
    Anurag Mishra

     

    2016 Student Billboard Campaign Design Award 2016 Student Billboard Campaign Design Award 2016 Student Billboard Campaign Design Award

     

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