Miami Ad School Europe (Germany)
Project Title: Mercedes Benz
Client or Class Name: Quarter 4th/ Miami Ad School Europe - www.miamiadschool.com/advertising-school/hamburg
« THE BRIEF
Create visual campaign concept with 3 different ad-motifs each for Mercedes Benz »Night View Assist«.
« THE GOAL
Underline Mercedes Benz image as an leading innovator for automotive technologies.
« THE MESSAGE
Mercedes Benz Night View Assist makes driving in the night safer for everyone (because it makes you see faster, what is in the dark ahead …).
« THE TARGET GROUP
Brand-lovers, high income, business-people, male 45+, opinion leaders.
« THE TONALITY
Intelligent, premium, innovative