Mekudeshet

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Professional
Branding Campaign

OPEN (Israel)
www.open.co.il


Project Title: Mekudeshet
Client or Class Name: Mekudeshet - n/a

Mekudeshet, Jerusalem Season of Art’s festival, is a two-week long event held in one of the most controversial and religiously sacred cities for Muslims, Jews, and Christians alike.  The festival bridges the religions through the collaboration of 250 artists, speakers, and performers from 17 countries worldwide, and proves that the conflict can be resolved; even temporarily, through the expression of art and music.  To capture the brand essence of Mekudeshet, we GPS tracked the unique daily lives of 15 religiously diverse residents and peace activists moving throughout various quarters of the holy city.  We created an innovative brand identity for the festival by blending the paths of these people through both generative and computational design elements, thus dissolving the controversial “borders” in Jerusalem.

2017 Branding Campaign Design Award Winners

 

 

Creative Team

Account Director:
Mor Yativ Peled

Chief Creative Officer:
Saar Friedman

CEO:
Eyal Katz

Account Manager:
Moran Kastiel

Account Manager:
Inbal Sabag

Designer:
Ifat Grinbaum

Senior Designer:
Hadar Beer

Designer:
Jonathan Katav

Designer:
Shir Parchef

Design Director:
Keren Rachmin

International PR:
Lisa Michaeli

Client :
Naomi Fortis, Itay Mautner, Ariel Adiram

Photographer:
Doron Sery

Producer:
Galia Teri

 

 

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