FCB Artgroup (Kazakhstan)
Project Title: Maybe this is our last chance?
Client or Class Name: Unilever - Pure Line - https://www.unilever.com/brands/
5x Silver Award Winner
Pure Line, a women’s beauty brand (Unilever’s Brand), wants to celebrate to all mothers of our country the next 8th March, celebrated worldwide as the International Women’s Day, but also considered as Mother’s Day in Kazakhstan. But beside, the brand didn’t want to miss this opportunity to reflect his mission of taking care of the nature and environment one more time, remembering the importance of loving also to our other mother: Our Mother Earth, who will also be celebrating her anniversary very soon: the 22nd April.
Judges Commentary: “Lovely. Great idea. Music is beautiful without being too saccharine.”
Regional Creative Director / Copywriter:
Juan Pablo Valencia
Juan Pablo Valencia, Doniyor Mamanov
Regional Digital Director:
Digital Media Manager:
Ece Bagatur, Anna Panina, Banu Duyuldu, Margarita Khon, Olga Mert