• Maker Overnight Oats

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Maker Overnight Oats
    Client or Class Name: PepsiCo - www.pepsico.com

    Making overnight oats is really easy, nutritious and tasty. Getting all the ingredients and putting together delicious recipes can be difficult and time consuming. Maker Overnight Oats was designed to reflect the minimal effort required to make a great, nutritious breakfast. The stark modern simplicity and vibrant color create a contrast and unique standout in the visually cluttered breakfast aisle.

    The brand identity and user experience were designed to connect with the lifestyle of modern simplicity, health and wellness our audience is seeking. The design language uses repetition of circles, squares and basic geometric forms. Telegraphic iconography and sans serif typography are combined to communicate this simplicity. Letterpress printing creates a premium feel and a human touch of something special. Windows and glass jars highlight the real ingredients in the products and ultimately, a convenient and delicious experience.

    2017 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

     

    2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

     

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