PepsiCo Design & Innovation (USA)
Project Title: Maker Overnight Oats
Client or Class Name: PepsiCo - www.pepsico.com
Making overnight oats is really easy, nutritious and tasty. Getting all the ingredients and putting together delicious recipes can be difficult and time consuming. Maker Overnight Oats was designed to reflect the minimal effort required to make a great, nutritious breakfast. The stark modern simplicity and vibrant color create a contrast and unique standout in the visually cluttered breakfast aisle.
The brand identity and user experience were designed to connect with the lifestyle of modern simplicity, health and wellness our audience is seeking. The design language uses repetition of circles, squares and basic geometric forms. Telegraphic iconography and sans serif typography are combined to communicate this simplicity. Letterpress printing creates a premium feel and a human touch of something special. Windows and glass jars highlight the real ingredients in the products and ultimately, a convenient and delicious experience.
PepsiCo Design & Innovation