Miami Ad School (USA)
Project Title: Make (Up) Your Mark
Client or Class Name: Interactive Concepts - https://miamiadschool.com/
Our integrated campaign empowers women to embrace their signature looks and MAKE (UP) THEIR MARK with Il Makiage by highlighting the idea that makeup helps women stand out. Our ads pay homage to the icons in history and pop culture whose makeup has become their signature mark and encourage women to be equally daring and unapologetically bold – to find their marks and make their own statements. We focused our campaign in New York City because that’s where Il Makiage is based and where the ads would garner the most attention. By utilizing silhouettes, we eliminate the focus on conventional standards and base it entirely on the power of makeup.