PepsiCo Design & Innovation (USA)
Project Title: Lipton Sparkling
Client or Class Name: PepsiCo - Pepsico.com
Welcome to a world where the smoothness of iced tea meets the Crispness of tiny bubbles to deliver a new sensorial experience.
With Lipton Sparkling we wanted to make the senses dance…
Clearly expressing the product’s differentiating tea credentials was a priority. With the unique ‘gilver’ metallic used, we blend the warm glow of Lipton and the silver of effervescent bubbles to create a new tone ownable to this innovation. With the graphic tea leaf treatment, we celebrated the sense of uniqueness and Lipton’s long-standing passion for tea.
The uplifting nature of the refreshment is depicted by the ‘woosh’ of bubbles across the packaging – an idea that carries through into off-pack communications, too. The strong, but natural variant colours make for impactful shelf presence and easy flavour navigation.
PepsiCo Design & Innovation