PepsiCo Design & Innovation (USA)
Project Title: LIFEWTR Series 5: Art Beyond Borders
Client or Class Name: PepsiCo - www.pepsico.com
Series 5, ‘Art Beyond Borders,’ celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. This series featured the designs of Aiko, Yinka Ilori, and Laercio Redondo, bringing each artist’s diverse perspectives to bottles of LIFEWTR. As a part of the series, LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art.
PepsiCo Design & Innovation: