PepsiCo Design & Innovation (USA)
Project Title: LIFEWTR Series 4: Arts in Education
Client or Class Name: PepsiCo - design.pepsico.com
LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR championed Arts in Education as its fourth series in the US. While arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools. Highlighting the importance of arts education, LIFEWTR’s Arts in Education series showcases the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education.
PepsiCo Design & Innovation: