PepsiCo Design & Innovation (USA)
Project Title: LIFEWTR: Series 3
Client or Class Name: PepsiCo - www.pepsico.com
LIFEWTR is a premium bottled water that advances creativity, art and design to serve as a source of inspiration and hydration. It is a purified water that is pH balanced with electrolytes added for taste. Released in a series of three and changing several times a year, LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. Previous design series have included women in the arts (Series 2) and public art (Series 1).
For Series 3, LIFEWTR partnered with the Council of Fashion Designers of America (CFDA) to help emerging fashion designers make their mark for Series 3. Through this partnership, three talented participants of the prestigious CFDA+ spotlight program, Adam Blake Dalton, Tiffany Huang and Ghazaleh Khalifeh, were given the career-changing opportunity to have their bespoke designs showcased on nearly 40 million bottles of LIFEWTR.
The Series 3 fashion designers, Adam Blake Dalton, Tiffany Huang and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. Adam Dalton Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Tiffany Huang is an artisanal womenswear designer whose last name, which means Yellow in Chinese, connects to her deep interest in color when approaching design. Ghazaleh Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations while staying true to the bespoke manufacturing process.
PepsiCo Design & Innovation