Lego Vision

46
media
Alternative Media
Student
Guerrilla Marketing

Miami Ad School San Francisco (USA)
www.miamiadschool.com/advertising-school/san-francisco


Project Title: Lego Vision
Client or Class Name: Miami Ad School San Francisco - www.miamiadschool.com/advertising-school/san-francisco

Brief

Promote Lego and Lego Museum to tourists with kids in Prague.

Problem

Kids get bored easily when sightseeing with their families.

Solution

We will convert the cities into the world that kids understand and enjoy.

Idea

Through Lego Vision we will transform famous sightseeing spots into a live 3D copy made out of Lego bricks. Lego Vision are kid-sized tower-viewers equipped with a special 3D panorama of the city that moves and turns when the tower-viewer is moved.

2016 Student Guerrilla Marketing Design Award Winner

 

 

Creative Team

Art Director:
Evgeniya Marukhina

Art Director:
Belén Martínez Márquez

Art Director:
Vlad Tarziu

 

 

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