Lego Hand Bag

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School of Visual Arts (USA)
www.sva.edu


Project Title: Lego Hand Bag
Client or Class Name: Unconventional advertising - https://www.sva.edu

2x Award Winner
Best In Show – Promotional Packaging
Platinum Award – Industrial Packaging

Brand – The LEGO Playbox is the first major idea created by the LEGO Group for the purpose of in-store engagement. It was launched in April 2015 in all European stores and currently operates in four North American stores as a test.

Brief – Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.

 

 

Creative Team

:
Hyun Chul Choi

:
Junho Lee

 

2016 Student Promotional Packaging Design Award Winner 2016 Student Promotional Packaging Design Award Winner