School of Visual Arts (USA)
Project Title: Lego Hand Bag
Client or Class Name: Unconventional advertising - https://www.sva.edu
2x Award Winner
Best In Show – Promotional Packaging
Platinum Award – Industrial Packaging
Brand – The LEGO Playbox is the first major idea created by the LEGO Group for the purpose of in-store engagement. It was launched in April 2015 in all European stores and currently operates in four North American stores as a test.
Brief – Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.
Hyun Chul Choi