Lay’s Summer Days Limited Edition Packaging

46
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Lay’s Summer Days Limited Edition Packaging
Client or Class Name: PepsiCo - www.pepsico.com

No chip is more loved around the world than Lay’s. So PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt – has established her as one of the world’s most sought after graphic artists. The collaboration brought to life classic moments of summer creating a visually striking pack at shelf, and meaningful connections with consumers.

2016 Food Packaging Design Award Winner

 

Creative Team

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PepsiCo Design & Innovation

 

 

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