• Lay’s Cheese Cracker China

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Lay’s Cheese Cracker China
    Client or Class Name: PepsiCo - www.pepsico.com

    The new Lay’s Cheese Cracker China packaging design presents a delightful, cozy still life scene where an inviting setting and delicious ingredients meet a bold and iconic hexagonal brand lock-up. Blending a natural look and feel with a contemporary design language manifests a premium essence for this packaging. The warmth of the design extends its spirit beyond the visuals, transforming the packaging into an invitation to partake in a timeless, indulgent and personal moment.

    2017 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

     

    2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

     

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