PepsiCo Design & Innovation (USA)
Project Title: Lay’s Cheese Cracker China
Client or Class Name: PepsiCo - www.pepsico.com
The new Lay’s Cheese Cracker China packaging design presents a delightful, cozy still life scene where an inviting setting and delicious ingredients meet a bold and iconic hexagonal brand lock-up. Blending a natural look and feel with a contemporary design language manifests a premium essence for this packaging. The warmth of the design extends its spirit beyond the visuals, transforming the packaging into an invitation to partake in a timeless, indulgent and personal moment.
PepsiCo Design & Innovation