Lay’s Cheese Cracker China

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Lay’s Cheese Cracker China
Client or Class Name: PepsiCo - www.pepsico.com

The new Lay’s Cheese Cracker China packaging design presents a delightful, cozy still life scene where an inviting setting and delicious ingredients meet a bold and iconic hexagonal brand lock-up. Blending a natural look and feel with a contemporary design language manifests a premium essence for this packaging. The warmth of the design extends its spirit beyond the visuals, transforming the packaging into an invitation to partake in a timeless, indulgent and personal moment.

2017 Food and Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

 

2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

 

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