L.A. Creamery

49
print
Packaging
Professional
Food & Beverage
Packaging

Abby Ryan Design (United States)
www.abbyryandesign.com


Project Title: L.A. Creamery
Client or Class Name: L.A. Creamery - https://www.lacreamery.com

L.A. Creamery needed a rebrand to match their reenvisioned flavor lineup featuring neighborhoods in Los Angeles. The new-look features the neighborhood each flavor is inspired by. Some of the flavors include Chinatown Chocolate Fortune Cookie, Silverlake Salted Caramel, and Hollywood Hills Honeycomb. Black and white photography from each neighborhood takes center stage on the packaging, with an energetic brushed script typeface used for the flavor names. All flavors also featured a bright accent color to help quickly identify the flavor you are looking for. This non-traditional approach to using photography helps this eccentric lineup stand out in the freezer case. An “easter-egg” feature on each pint is a customized UPC code. Currently, L.A. Creamery has 13 flavors available in both pints and mini’s, perfect for one sitting.

2019 Food Packaging Design Award Winner

 

 

Creative Team

Creative Director:
Abby Guido

Designer:
Courtney Spencer

Designer:
Stephanie Werning

Photography:
Sam Fritch

 

2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner 2019 Food Packaging Design Award Winner

 

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