ABC DESIGN (Greece)
Project Title: KONDOS FIGS
Client or Class Name: KONDOS S.A. - kontosgreece.com
ABC Design Communication was assigned by Kondos S.A. the rebranding of dried figs “Kondos” and the creation of labels and boxes for the new figs products.
The target was to embrace the packaging with a traditional atmosphere, clear forms and to make the different products easily distinct.
A vector visualization of the figs, with an engraving technique was the creative idea, as well as the color codes that stress the different labels, and are related to the fig.
White, green, black, purple and brown are the colors that characterize boxes and labels defining the tastes.
The logo was adjusted in the new design style, keeping the figure of the company’s founder, emphasizing in the personal relationship between the company and the consumer.
Creative Director / Designer: