The GRO Agency (United States)
Project Title: Kabaki Kenyan Purple Tea Packaging
Client or Class Name: Kabaki Kenyan Purple Tea - https://kabakitea.com/
Previously, this product was simply called “Kenyan Purple Tea” and was only sold online. The challenge was to create branding and establish a visual identity that reaches the target consumer for the national retail launch. We rebranded this product as Kabaki™, established a new branded look and story around its superior antioxidant and other therapeutic benefits. We developed a backstory of sustainability and development aid to Kenyan tea farmers and communicated the story through all launch vehicles (packaging, website, sell sheets, POS, sampling booth, etc).