• Kabaki Kenyan Purple Tea Packaging

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    Packaging
    Professional
    Food & Beverage
    Packaging

    The GRO Agency (United States)
    https://thegroagency.com


    Project Title: Kabaki Kenyan Purple Tea Packaging
    Client or Class Name: Kabaki Kenyan Purple Tea - https://kabakitea.com/

    Previously, this product was simply called “Kenyan Purple Tea” and was only sold online. The challenge was to create branding and establish a visual identity that reaches the target consumer for the national retail launch. We rebranded this product as Kabaki™, established a new branded look and story around its superior antioxidant and other therapeutic benefits. We developed a backstory of sustainability and development aid to Kenyan tea farmers and communicated the story through all launch vehicles (packaging, website, sell sheets, POS, sampling booth, etc).

    2018 Beverage Packaging Design Award Winner

     

    Creative Team

    Creative Director:
    Kelly Criswell

    Designer:
    Danny Lang

     

    2018 Beverage Packaging Design Award Winner 2018 Beverage Packaging Design Award Winner 2018 Beverage Packaging Design Award Winner 2018 Beverage Packaging Design Award Winner 2018 Beverage Packaging Design Award Winner

     

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