• Jacob’s Creek Expedition Wines

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    Print
    Professional
    Branding Campaign

    Grain Creative (Australia)
    www.thegrain.com.au


    Project Title: Jacob’s Creek Expedition Wines
    Client or Class Name: Jacob's Creek Wines - www.jacobscreek.com/gbl/

    Jacob’s Creek created a new product range, exclusive to the Travel Retail channel. Launching in October 2015, The Jacob’s Creek Expedition range will become a permanent part of the Jacob’s Creek portfolio and will remain exclusive to the channel.

    Communication priorities

    Jacob’s Creek Expedition pays tribute to the ship that brought our founder, Johann Gramp, on an expedition across the seas from Europe to South Australia in 1837. Comprising of three premium red wines from South Australia, Jacob’s Creek Expedition celebrates three elements of the vessel that made such a momentous expedition possible. We developed the creative campaign for the launch of the range.

    The project covered:

    • Copy writing
    • Creative & Art Direction
    • Digital campaign
    • Activation concepts
    • Branding toolkit
    • Video & animation
    • Digital editing
    • Photography styling

     

    Creative Team

    Creative Director:
    Jure Leko

    Designer / Digital Artist:
    Aaron Brien

    Designer:
    Emre Aral

     

    2015 Branding Campaign Design Award Winner 2015 Branding Campaign Design Award Winner 2015 Branding Campaign Design Award Winner 2015 Branding Campaign Design Award Winner 2015 Branding Campaign Design Award Winner 2015 Branding Campaign Design Award Winner

     

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