Grain Creative (Australia)
www.thegrain.com.au
Project Title: Jacob’s Creek Expedition Wines
Client or Class Name: Jacob's Creek Wines - www.jacobscreek.com/gbl/
Jacob’s Creek created a new product range, exclusive to the Travel Retail channel. Launching in October 2015, The Jacob’s Creek Expedition range will become a permanent part of the Jacob’s Creek portfolio and will remain exclusive to the channel.
Communication priorities
Jacob’s Creek Expedition pays tribute to the ship that brought our founder, Johann Gramp, on an expedition across the seas from Europe to South Australia in 1837. Comprising of three premium red wines from South Australia, Jacob’s Creek Expedition celebrates three elements of the vessel that made such a momentous expedition possible. We developed the creative campaign for the launch of the range.
The project covered:
- Copy writing
- Creative & Art Direction
- Digital campaign
- Activation concepts
- Branding toolkit
- Video & animation
- Digital editing
- Photography styling
Creative Director:
Jure Leko
Designer / Digital Artist:
Aaron Brien
Designer:
Emre Aral
