IZZE Global Launch

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Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: IZZE Global Launch
Client or Class Name: PepsiCo - ww.pepsico.com

IZZE combines fizzy bubbles, sparkling water and a fusion of natural fruit juices. Available outside the US in six flavors, IZZE is just 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors.

It just IZ…it lives outside the world of definitions and doesn’t fit into a box. The sorta soda, sorta juice, sorta sparkling water is a brand that holds an optimistic, open view that connects us and moves us all forward. IZZE is for a generation that is pragmatic, entrepreneurial, self-starting and much more open and accepting than any other. Built to break rigid definitions, IZZE invites you to thrive in the undefined.

With a visual language designed to reflect the bold, natural colors derived from fruit, IZZE’s packaging expresses a feeling of transition and fluidity. Each IZZE combination and supporting visual creates a flavor-forward world of color. Bold branding and playful typography come together to evoke the magic of the undefined and in-between.

2018 Food and beverage Packaging Design Award Winner

 

Creative Team

PepsiCo Design & Innovation:
Design Team

 

2018 Food and beverage Packaging Design Award Winner 2018 Food and beverage Packaging Design Award Winner 2018 Food and beverage Packaging Design Award Winner 2018 Food and beverage Packaging Design Award Winner

 

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