PepsiCo Design & Innovation (USA)
design.pepsico.com

Project Title: IZZE Global Launch
Client or Class Name: PepsiCo - ww.pepsico.com

IZZE combines fizzy bubbles, sparkling water and a fusion of natural fruit juices. Available outside the US in six flavors, IZZE is just 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors.

It just IZ…it lives outside the world of definitions and doesn’t fit into a box. The sorta soda, sorta juice, sorta sparkling water is a brand that holds an optimistic, open view that connects us and moves us all forward. IZZE is for a generation that is pragmatic, entrepreneurial, self-starting and much more open and accepting than any other. Built to break rigid definitions, IZZE invites you to thrive in the undefined.

With a visual language designed to reflect the bold, natural colors derived from fruit, IZZE’s packaging expresses a feeling of transition and fluidity. Each IZZE combination and supporting visual creates a flavor-forward world of color. Bold branding and playful typography come together to evoke the magic of the undefined and in-between.