Miami Ad School New York (USA)
Project Title: It’s Nothing New
Client or Class Name: Miami Ad School - https://www.miamiadschool.com
11 states have officially banned gender inclusive bathrooms. Ironically, they continue to use them without even noticing: the Portapotty.
To draw attention to this hypocrisy, we created a guerrilla campaign that placed stickers designed as bathroom signs within portapotties. These stickers emphasized that gender neutral bathrooms aren’t new. And they aren’t taboo. In fact you’re in one, and you probably didn’t even notice.
Why feel uncomfortable in gender neutral bathrooms when you’ve been comfortably using them for years?