Little Big Brands (USA)
Project Title: Inspired Start
Client or Class Name: Adeo, Inspired Start - https://inspired-start.com
Potential food allergies in babies and children can be very worrying for parents, Adeo developed Inspired Start to introduce babies to some of the most common allergens. Little Big Brands had the opportunity to work with them to develop the packaging, the challenge to introduce this concept to parents and communicate the complexities of allergens in an efficacious and yet friendly way was challenging. In developing the Inspired Start logo to be so clean and approachable was key in setting the tone, and the graphic layout of the ingredients on the clean white elevated the science of the offering. From a digital marketplace the packaging had encourage a further look and then clearly inform the consumer.
LBB Design Team