Viacom Catalyst (USA)
Project Title: Insights: Never Stop Knowing
Client or Class Name: Viacom - https://viacom.com
To demonstrate the strength of Viacom’s research into audiences and trends, we created a video for the Global Insights team that presents their work studying the generations that our audiences identify with. We wanted to provide the client with an engaging and educational piece that showcases to both Viacom’s B2B partners and our employees how we are an expert source on our consumers. What resulted was a video that provides a greater understanding of how our audiences see the world and how that affects their attitudes, which allows Viacom to stay ahead of the curve and ensure that the content we create continues to resonate with our viewers.