INSA Cannabis Packaging System

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print
Packaging
Professional
Packaging
Medical and Drug

BRIGADE (USA)
wearebrigade.com


Project Title: INSA Cannabis Packaging System
Client or Class Name: Insa - https://myinsa.com

We partnered with Insa to build their recreational cannabis brand from the ground up — including naming, positioning, visual identity, and retail packaging for more than 100 products. Regardless of background or experience, a SKU list of that size can feel overwhelming to a consumer. To address this, we designed a naming and packaging system that is artful, communicative, and easy to navigate. To reflect an experience profile for each line of products, we incorporated color, pattern, and iconography. This strategic labeling system helped consumers to navigate unfamiliar products in a friendly and accessible way. Brand loyalty has increased due to a beautiful aesthetic, ease of discovery on-premise, and Insa’s premium product.

2019 Medical Packaging Design Award Winner

 

Creative Team

Executive Creative Director:
Kirsten Modestow

Associate Creative Director:
Joe Marden

Illustrators :
Adam Komosinksi / Jimmy Parker / Thom Dudley / John Silva

Designers:
David Foote / Tim MacKay / Kristin Roy / Liz Moran

Senior Writer & Strategist:
Melenie Flynn

Copywriter & Strategist:
Kathryn Slater

Account Manager:
Karen Leet

Producer:
Candace Hope

 

2019 Medical Packaging Design Award Winner 2019 Medical Packaging Design Award Winner 2019 Medical Packaging Design Award Winner 2019 Medical Packaging Design Award Winner

 

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