Init Nut & Fruit Bar

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Init Nut & Fruit Bar
Client or Class Name: PepsiCo - www.pepsico.com

INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity. INIT combines health-consciousness, great taste and accessibility into one product. Designed for a life on the go, INIT allows consumers to snack in motion without compromising nutrition. With flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries, there’s an INIT bar for all tastes. After all, it’s what INIT that matters.

2017 Food Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Additional Agency:
goDutch

 

2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner

 

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