PepsiCo Design & Innovation (USA)
Project Title: Init Nut & Fruit Bar
Client or Class Name: PepsiCo - www.pepsico.com
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity. INIT combines health-consciousness, great taste and accessibility into one product. Designed for a life on the go, INIT allows consumers to snack in motion without compromising nutrition. With flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries, there’s an INIT bar for all tastes. After all, it’s what INIT that matters.
PepsiCo Design & Innovation