• Init Nut & Fruit Bar

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Init Nut & Fruit Bar
    Client or Class Name: PepsiCo - www.pepsico.com

    INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity. INIT combines health-consciousness, great taste and accessibility into one product. Designed for a life on the go, INIT allows consumers to snack in motion without compromising nutrition. With flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries, there’s an INIT bar for all tastes. After all, it’s what INIT that matters.

    2017 Food Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Additional Agency:
    goDutch

     

    2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner 2017 Food Packaging Design Award Winner

     

    More Award Winning Projects from PepsiCo Design & Innovation