The Creative Circus (USA)
Project Title: Immerse by Rosetta Stone
Client or Class Name: Cannes Future Lions 2016 Assignment - https://creativecircus.edu
The brief was too connect a global brand with an audience of our choice in a way not possible three years ago. We decided to tackle the difficulty people face learning a new language.
Masterting a foreign language the traditional way is hard because there’s often no connection between what you learn and real life. Immerse is an app by Rosetta Stone that tackles this. Using advancements in artificial intelligence and image recognition, it scans your photo library and social media to create lessons based on your daily life.
Huu Anh Nguyen