Miami Ad School (USA)
www.miamiadschool.com/advertising-school/miami

Project Title: I’m Human. What Are You?
Client or Class Name: Unity Initiative - www.miamiadschool.com

Challenge
In lieu of the recent events in the United States that sparked “Black Lives Matter,” inspire people to change the conversation on race and mend the divide.

Campaign Writeup
Since the establishment of our country, race has played a major role in determining your worth, your freedom, and your chance for success.

Hundreds of years of prejudice, distrust, and animosity has fueled the fire on both sides, with racial tensions leaving the opposing races at odds.

Although tensions appeared to be improving in recent decades, the events that sparked “Black Lives Matter” are a reminder of not only the countless injustices occurring every day in the United States, but the opposition and resentment that they cultivate on both sides for generations to come.

Yet there is one simple, undeniable truth. While we all feel for those like us, you must concede that no matter what you say, no matter what you feel, before anything else, you are human.

Let’s change the conversation on race for the next generation by uniting our world through the colors that make us different.