• Hong Kong International Printing & Packaging Fair 2017

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    print
    Print
    Professional
    Trade Show Exhibition Displays/Graphics

    Hong Kong Trade Development Council (Hong Kong)
    www.hktdc.com


    Project Title: Hong Kong International Printing & Packaging Fair 2017
    Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

    Background

    The Hong Kong International Printing & Packaging Fair organised by the Hong Kong Trade Development Council is a 4 day event held annually at the Asia World Expo.

    A cost effective solution to upgrade the organiser’s overall decorative setting at the 2017 show was required. The areas included the registration counter, open forum, print awards and digital printing awards areas, along with a separate seminar space to seat 100 people.

    Design concept

    When we think of printing and packaging, one of the most obvious places to look is the supermarket, as such the design played on this notion. Using bold colours to differentiate each zone, our intention was to replicate a surreal supermarket environment under the theme of “Supermarket Therapy”.

    Design application

    Due to the low budget, vinyl graphics and reusable exhibition structures were our main construction materials. Supermarket trolleys, related visual merchandising and propping were quick solutions to meet the tight 3 day onsite setup.

    Starting at the registration counter, bold yellow and purple graphics were applied on the back wall to draw the visitors’ attention. For the actual counter a mixture of different colour plastic boxes real and unreal (vinyl graphics), along with a shopping trolley composed the initial scene.

    Inside the exhibition hall the organiser’s space covered an area of 1180sq ft. the print awards space was dressed as an orange colored meat and cheese section. A mini open forum was allocated in blue color. Green represented the digital printing awards zone. A separate semi enclosed area housed the seminar space. Again, bold yellow and purple colors are generously applied. The design met the low budget and in the process created a unique spatial design experience for its visitors.

    2017 Trade Show Graphics Design Award Winner

     

    Creative Team

    Head of Creative, HKTDC:
    Jason Cheung

    Deputy Head of Creative, HKTDC:
    Dury Chin

    Manager, Graphic Design, Creative Department, HKTDC:
    Eddie Chak

    Operation Manager, Creative Department, HKTDC:
    Sheena Fung

    Assistant Operation Manager, Creative Department, HKTDC:
    Rita Ho

    Graphic Designer, Creative Department, HKTDC:
    Jacob Lee

    Exhibition Designer, Creative Department, HKTDC:
    Cherry Chan

    Deputy Manager, Exhibition Design, Creative Department, HKTDC:
    K K Cheung

    Visual Display Designer, Creative Department, HKTDC:
    Amies Sit

     

    2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner

     

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