• Hong Kong International Jewellery Show 2018

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    Professional
    Trade Show Exhibition Displays/Graphics

    Hong Kong Trade Development Council (Hong Kong)
    www.hktdc.com


    Project Title: Hong Kong International Jewellery Show 2018
    Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

    Background

    Positioning as the world’s largest marketplace of its kind, the Hong Kong International Jewellery Show in 2018, highlighted over 2,580 exhibitors and received over 52,000 buyers. The design challenge given by the organizers, the Hong Kong Trade Development Council (HKTDC) was to create an overarching design to uplift the image of this trade fair into a marketing show.

    Located at the Hong Kong Convention & Exhibition Centre, the organizer’s design work would occupy the venue’s main entrance foyer and various entry points into the specialized halls. The major challenge for the new design was it had to convey the feeling of prestige and culture, while only having 3 days to setup onsite.

    Design concept

    To evoke the feelings of prestige and culture, a scenographic approach was developed for the decoration of these installations. Under the title “Museum par Excellence these spatial compositions created were influenced by world renowned museum interiors. Inspired by classic western architecture and art movements, we wanted to take the visitors through a prestige museum like journey each time they passed through our portals into the various specialized halls showcasing the many fine jewellery brands.

    Design application

    Our “Museum par Excellence” visitors’ journey was divided chronologically, starting from Greek and Roman influenced architecture at the venue’s main entrance area. Followed by themes such as Sculptor’s Passageway, Renaissance Arcade, Painters Gallery and the Collector Room. Each theme acted as a visual introduction to play on the visitors’ mind before they entered the various specialized jewellery zones.

    Due to the tight 3-day onsite production, our design work relied heavy on graphics, propping and lighting to stage the impression of being in a museum. This was the most efficient method to elevate the overall ambience of this trade fair in such a short space of time.

    Judge Commentary – “Very elegant and regal looking!”

    2018 Trade Show Design Award Winner

     

    Creative Team

    Head of Creative, HKTDC:
    Jason Cheung

    Deputy Head of Creative, HKTDC:
    Dury Chin

    Manager, Graphic Design, Creative Dept, HKTDC:
    Eddie Chak

    Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
    Stephen Wong

    Operation Manager, Creative Dept, HKTDC:
    Sheena Fung

    Senior Graphic Designer, Creative Dept, HKTDC:
    Elite Wong

    Senior Exhibition Designer, Creative Dept, HKTDC:
    Jeff Cheng

    Operation Executive, Creative Dept, HKTDC:
    Cecilia Ip

    Visual Display Designer, Creative Dept, HKTDC:
    Amies Sit

     

    2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner 2018 Trade Show Design Award Winner

     

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