HK Int’l Jewellery Show 2017

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Trade Show Exhibition Displays/Graphics

Hong Kong Trade Development Council (Hong Kong)
www.hktdc.com


Project Title: HK Int’l Jewellery Show 2017
Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

Background

Held at the Hong Kong Convention & Exhibition Centre, the 2017 Hong Kong International Jewellery Fair was organised by the Hong Kong Trade Development Council. The brief was to elevate the fair’s overall ambience via the organiser’s space. These include the building’s main entrance, foyer and various entry points for 3 specialized halls.

The challenges were to aesthetically convey a feeling of romantic glamour for incoming visitors and that a 3 day onsite set up would be given.

Design concept

A storytelling approach was developed to evoke the romantic glamour idea, under the title Tribute to the Movie Queens”. It began with visitors entering into a grandiose movie theatre. To correlate with the 3 specialized halls, the various entrance treatments were based on 3 classic Hollywood movies; Breakfast at Tiffany’s, Funny Faces and Roman Holiday. Without mentioning the actual film, the visitors had to work out for themselves the scenery adaptation of each entrance treatment that they walk through to enter the specialized halls.

Design application

Due to the tight 3 day onsite production, we used mainly graphics with props, mannequins, lighting and music as an efficient way to elevate the overall ambience in a short space of time.

The journey began with a 54ft. (w) x 16ft. (h) vinyl graphics replicating a grandiose movie theatre facade, cladded on the exhibition building’s main entrance. Located inside the foyer, a 22ft. (w) x 22ft. (d) x 30ft. (h) installation was built as a prestigious movie theatre setting. A title signage of the fair is suspended in gold colour to welcome the arriving visitors.

For the specialized halls, each point of entry was treated as an opportunity to dramatize the referenced classic Hollywood movies.

2017 Trade Show Graphics Design Award Winner

 

Creative Team

Head of Creative, HKTDC:
Jason Cheung

Deputy Head of Creative, HKTDC:
Dury Chin

Manager, Graphic Design, Creative Department, HKTDC:
Eddie Chak

Senior Graphic Designer, Creative Department, HKTDC:
Elite Wong

Assistant Manager, Exhibition Design, Creative Department, HKTDC:
Thomas Choi

Operation Manager, Creative Department, HKTDC:
Sheena Fung

Operation Executive, Creative Department, HKTDC:
Vicky Chor

Deputy Manager, Exhibition Design, Creative Department, HKTDC:
KK Cheung

Visual Display Designer, Creative Department, HKTDC:
Amies Sit

 

2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner

 

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