• Hong Kong Fashion Week (Fall/Winter Edition) 2016

    Trade Show Exhibition Displays/Graphics

    Hong Kong Trade Development Council (Hong Kong)

    Project Title: Hong Kong Fashion Week (Fall/Winter Edition) 2016
    Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

    Two areas were offered by the fair organizer to elevate the image of the 2016 Hong Kong Fashion Week trade show into a marketing event,. First, at the venue’s main foyer a title signage/ installation to welcome visitors was required. Followed by, a multi-purpose area of 3700 sq. ft. located inside the core exhibition hall to facilitate various fashion parades, cocktail receptions and general resting/ refreshment space.

    The concept “Fashion of Music” was created to stimulate a fun and dynamic ambience for the fashion industry representatives. The intention for choosing music mixed with fashion was to make a statement on the symbiotic relationship that co-exists between these two intertwining creative disciplines in modern culture.

    Located at the main foyer, a title signage installation was erected at 15ft. high by 30ft wide transmitted stylized and striking images of various musical genres on a monolithic LED panel. A music band was silhouetted against a 5ft high lit Broadway style lettering with the words “Fashion of Music” to heighten the visitor’s first impression.

    Inside the core exhibition hall, the multi-purpose communal area named the “Music Station” featured random music related props juxtaposed against bold disc-like graphics flooring reminiscent of a CD or vinyl record, which defined the central fashion catwalk. The overall layout was open and inviting to create interaction in this communal space.


    Creative Team

    Head of Creative, HKTDC:
    Jason Cheung

    Deputy Head of Creative, HKTDC:
    Dury Chin

    Manager, Graphic Design, Creative Dept, HKTDC:
    Eddie Chak

    Deputy Manager, Exhibition Design, Creative Dept, HKTDC:
    Stephen Wong

    Operation Manager, Creative Dept, HKTDC:
    Sheena Fung

    Senior Graphic Designer, Creative Dept, HKTDC:
    Dick Law

    Exhibition Designer, Creative Dept, HKTDC:
    Cheng Yee Ling

    Visual Display Designer, Creative Dept, HKTDC:
    Amies Sit

    Project Assistant, Creative Dept, HKTDC:
    Hillary Lau


    2016 Trade Show Exhibit Design Award Winner 2016 Trade Show Exhibit Design Award Winner 2016 Trade Show Exhibit Design Award Winner 2016 Trade Show Exhibit Design Award Winner


    More Award Winning Projects from Hong Kong Trade Development Council