HoloMotions by BBC

48
media
Alternative Media
Augmented Reality

Miami Ad School Europe (Germany)
www.miamiadschool.de/en


Project Title: HoloMotions by BBC
Client or Class Name: Miami Ad School Hamburg - https://www.miamiadschool.com/advertising-school/hamburg

Unlike other events, the Edinburgh Festivals blur the lines between performer and audience.
The BBC wants everyone to be able to take part in the festivals, wherever they may be.

People express emotions mainly through their bodies. But this is physically limited by your locations.
This is why we created a festival app that transforms your emotions into holograms. Simply draw something by moving your smartphone and put it out there for everybody to see.

With just a tap, your expressions will then be shared on a huge holographic art installation in the middle of the city. The Edinburgh Festivals become the canvas for the first global art piece, crafted by people from all over the world.

App Demo –¬†http://alexlungu.de/bbc-holomotions-app/index.html

 

Creative Team

Art Director:
Alexandru Lungu

Art Director:
Tathila Yamana Daros

Art Director:
Tania Shevereva

Art Director:
Hannes Rath

Copywriter:
Philip Ziegler

 

 

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