• Hide Your Indulgences

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    Student
    Poster

    S.I. Newhouse School of Public Communications (United States)
    newhouse.syr.edu


    Project Title: Hide Your Indulgences
    Client or Class Name: S.I. Newhouse School of Public Communications - Advertising Portfolio - newhouse.syr.edu/academics/degrees/bachelors/advertising

    This campaign is based on the idea that people like to indulge in certain drinks but don’t like the effect it has on the color of their teeth. Coffee is considered a┬átypical “indulgence” of the target audience: women ages 18-35. The visual is intended to show the effectiveness of Crest Whitestrips by exaggerating its brilliant white color in comparison to the other hues.

    2018 Student Poster Design Award Winner

     

    Creative Team

    Art Director:
    Sarah Whaley

    Copywriter:
    Amy Schwartz

    Professor:
    Mel White

     

     

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