S.I. Newhouse School of Public Communications (United States)
Project Title: Hide Your Indulgences
Client or Class Name: S.I. Newhouse School of Public Communications - Advertising Portfolio - newhouse.syr.edu/academics/degrees/bachelors/advertising
This campaign is based on the idea that people like to indulge in certain drinks but don’t like the effect it has on the color of their teeth. Coffee is considered a typical “indulgence” of the target audience: women ages 18-35. The visual is intended to show the effectiveness of Crest Whitestrips by exaggerating its brilliant white color in comparison to the other hues.