Project Title: Heritage special edition
Client or Class Name: Gran Cruz - https://www.porto-cruz.com
To mark the 130th anniversary of Gran Cruz, Omdesign designed and produced a commemorative packaging. It contains an Old Port Wine, which is a blend of 9 Port wines from exceptional quality years, in a packaging made of wood and cardboard. This special edition reflects all the essence of this century-old Port producer, as well as their values, culture and history, but mostly, their passion and expertise through these 130 years.
Omdesign was responsible for the design and choice of the materials. The screen printed bottle and the color contrast, making the gold and the black (the two distinctive colors of the brand) remind us the shawl of the woman in black, the iconic symbol of Gran Cruz, also reinforces the originality and elegance of this packaging.
Omdesign created this special packaging that when opened, makes us find a brief description of the emblematic 9 years of these 9 wines that compose this blend, but also the reference of the 3 pillars of Heritage over the years: the vineyard, the ageing and the art of blending.
The commemorative packaging allowed us to reposition it at a superior level and to mirror the Gran Cruz values and profile in a premium packaging when celebrating the brand’s 130th anniversary. This special edition was sold out in just 3 months.
Diogo Gama Rocha