HEINEKEN SHIELD STICKER

47
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Packaging
Student
Food & Beverage
Packaging

Hongik University (South Korea)
en.hongik.ac.kr


Project Title: HEINEKEN SHIELD STICKER
Client or Class Name: Hongik University Advertising and Public relations - en.hongik.ac.kr/index.do

The Heineken Shield stickers are the answer to mosquitoes that prevent people from drinking outdoors in the summer time. Vietnamese who enjoy an outdoor drinking meet an obstructer on a summer night. It is a mosquito. Mosquitoes interfere with their pleasant beer times. Then, is there any way to avoid mosquito bites while drinking cool beer? The Heineken Shield stickers are solutions to this. People will buy Heineken and start drinking Heineken outdoors. At this time, the mosquito repellent stickers attached to the label of the Heineken bottle will start to repel mosquitoes. Through this, people can enjoy drinking outdoors without being bitten by mosquitoes. The Heineken Shield stickers will protect people’s fun in the evening.

2017 Student Packaging Design Award Winner

 

Creative Team

Creative Director:
Daseul Kim

Copywriter:
Nakyung Lee

 

 

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