Hatch 53: Datastronomy

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Branding Campaign

SapientNitro
www.sapientnitro.com/


Project Title: Hatch 53: Datastronomy
Client or Class Name: The Ad Club - www.adclub.org

Also won:
Silver Award – Book Design, Cover
Honorable Mention – Logos & Trademarks

The Ask :

Create a data visualization system for the 53rd Annual Hatch Awards that reinforces the sensation of a connected creative community, and supports the concept of careers being “hatched” by the most influential leaders in the industry.

 The Idea :

For thousands of years artists and scientists have created stories or images about the sky and its constellations. Lets face it: all creatives think they’re stars. All hatched in dramatic fashion that they’d relate to the big bang. And one day, they’ll all burn out. Datastronomy is an exercise in conceptual minimalism, with a clear geometric bent that betrays SapientNitro’s math-nerd origins.

Concentrated yet vast. Simple yet beautiful.

Just like the night sky.

2014 Branding Campaign Design Award Winner

 

Creative Team

Worldwide Chief Creative Officer:
Gaston Legorburu

Creative Director:
Alan Pafenbach

Creative Director / Designer:
Chad Portas

Photographer:
Brandon Osmond

 

2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner

 

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