Universidad La Salle México (Mexico)
Project Title: Gustav Klimt: 100 years of Death and Life
Client or Class Name: Identity Design Class - www.lasalle.mx
This project was made for the Identity Class; the main goal was to create a master graphic that could be applied in the visual communications of the event itself.
I chose Gustav Klimt’s 100 mournful anniversary commemoration. I worked with the concepts of “provocative” and “passionate”, words that described perfectly his “golden era” works, on which I based my whole identity. The naming decision came from the name of a Klimt’s painting called Morte e Vita, which translates as Death and Life (Muerte y Vida); the name expresses as well the contrast between how Klimt died and lived, and how the passion involved in his life that brought him to the top was the one guilty for his downfall.
This “passionate” part can be seen in the typographic composition. They’re two characters that stand up from the rest in his name, both represent Death and Life respectively: the Death is represented by the “V” of Gustav, character that looks like an arrow pointing down. The Life is identified as well as an arrow, but this one is pointing up, representing the tallest point in his career.
Graphic designer and photographer:
Roberto de Uslar
Assistant of photography: