Project Title: Guaraná Brasil
Client or Class Name: Unicer - www.unicer.pt/en/
The brand image of internationally known Guaraná Brasil soft drinks was recently reworked by the Portuguese advertising agency Omdesign, with the aim of strengthening the brand positioning and its dynamic nature.
To carry out this restyling, the Porto agency took its inspiration from the exotic roots of Guaraná Brasil and the colours of the Brazilian flag, keeping the iconic toucan, part of the brand’s DNA, in a prominent position, as well as the Brazilian fruit, guarana, from which this highly refreshing natural product is made. The result is an image with bright colours, more youthful and more appealing, making the brand even stronger at the point of sale.
Guaraná Brasil is sold in cans and plastic bottles (1.5L) and is part of Unicer’s portfolio of soft drinks. Unicer is the largest Portuguese drinks producer and is partly owned by the Carlsberg company.
This drink is presented as a pleasant and tasty alternative from the tropical Amazon rainforest, transmitting a contagious energy to consumers and representing the real taste of Brazil.
Diogo Gama Rocha