Green Giant Riced Billboard

Digital OOH - Display/POP
Digital Outdoor

Smith Design (United States)

Project Title: Green Giant Riced Billboard
Client or Class Name: Green Giant -

Smith Design Partnered with Green Giant® to create a billboard featuring their Riced Veggie line extension. Working with the established architecture, we feature delicious food photography and flavor cues into our design. Green Giant® continues to connect with today’s health-minded consumers by offering them even more flavors of their delicious veggie swap-ins.

2018 Digital Billboard Design Award Winner


Creative Team

Creative Director:
Glenn Hagen

Miles Hoffman:
Miles Hoffman

Account Manager:
Jaime Gold

Mark Errichetti



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