QNY Creative (United States)
Project Title: Gluten Free for All
Client or Class Name: Schär - https://www.schaer.com
Schär is Europe’s #1 gluten-free food, operating in 8 different countries with 8 different packaging concepts. Schär came to QNY and Qreactive to unify their line with a master design concept to be used globally across all current and future product lines. This large-scale 285 SKU rebrand focused on a contemporary, modern look that would stand out on the shelves and translate across their varied product listing.
Our design was based on the universality of the craft and culture of the foodie lifestyle, as a challenge to what gluten-free living looks like. We wanted to develop a friendly, every-day package design that even those without gluten sensitivities could approach. It was important for this global redesign to deliver a message to consumers that translated across continents and across languages. The homemade atmosphere and artisan feel of our work brought together a broad portfolio under one mission: gluten-free for all!
Samantha Clemente, Daniel Lignini
Ezio Burani, Paolo Artoni