Glass House Townhome Collection Branding

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Print
Professional
Branding Campaign
Brochure
Consumer

Mermaid, Inc. (USA)
www.mermaidnyc.com


Project Title: Glass House Townhome Collection Branding
Client or Class Name: National Resources - nationalresources.com/

2x Award Winner

Branding Campaign – Silver Award
Consumer Brochure – Silver Award

Glass House Townhome Collection Branding Assignment: National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for the Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River. Approach: For the brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a vibrant blue abstract texture which brings to mind the refraction of light through water or glass. The texture is also used throughout the collateral to keep the riverfront location & lifestyle top of mind.  Results: This elegant new branding campaign elevates the profile of the townhome collection, and establishes the Glass House as an exciting new choice on the Hudson Riverfront.

2019 Branding Campaign Design Award Winner

 

Creative Team

Creative Director:
Sharon McLaughlin

Marketing Director:
Lauren Calabria

UI Director:
Bart McLaughlin

 

2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner

 

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