Mermaid, Inc. (USA)
Project Title: Glass House Townhome Collection Branding
Client or Class Name: National Resources - nationalresources.com/
2x Award Winner
Branding Campaign – Silver Award
Consumer Brochure – Silver Award
Glass House Townhome Collection Branding Assignment: National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for the Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River. Approach: For the brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a vibrant blue abstract texture which brings to mind the refraction of light through water or glass. The texture is also used throughout the collateral to keep the riverfront location & lifestyle top of mind. Results: This elegant new branding campaign elevates the profile of the townhome collection, and establishes the Glass House as an exciting new choice on the Hudson Riverfront.