Freedom Day

Alternative Media
Integrated Campaign
Social Media

Hongik University (South Korea)

Project Title: Freedom Day
Client or Class Name: Sol Academy -

2x Silver Winner – Integrated Campaign & Social Media

Still now many people in the world have been restricted when they explain their own opinion. On freedom day Amnesty International which is one of the largest Human rights organizations lets people to speak out for freedom of expression. People are able to cry out for freedom and the ember of freedom will blaze up.

On 3 May world press freedom day, people in countries where suppress freedom of expression upload their own opinion on facebook by clicking the Amnesty International button not to track their IP and profile and the posts will be deleted after the day.

Judge Comments:

“Good social media campaign idea with Facebook”



Creative Team

Creative Director:
Seungho Oh

Copy Writer:
Sanghyuk No

Copy Writer:
Jieun Choi

Art Director:
Taehyun Kang



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