Little Big Brands (USA)
Project Title: Forth CBD
Client or Class Name: Forth, EAS, LLC - https://forthcbd.com
LBB was tasked to design a new-to-market CBD brand, launching initially with tinctures, and knowing that the the brand intends to extend into topicals, edibles and potentially other formats in the future. Equally targeting men and women, 25-45, actively looking for CBD products. The upright logo design adds confidence, with the concentric circles cueing focus and perhaps a radiating aura of warmth and comfort, nestled in the mountains of discovery. Wellness forward. The logo had the addition of a spot varnish to help pull it off the the landscape, plus add a premium layer, always important in a catgeory that is adding new players almost daily.
Richard Palmer, Creative Director
Tierney Latella, Associate Design Director
Megan Brown, Designer
Bill Frohlich, Account Director