Grain Creative (Australia)
www.thegrain.com.au

Project Title: Fitness Playground
Client or Class Name: Fitness Playground - www.thefitnessplayground.com.au

We were asked

to create a visual identity for a new line of gyms in Sydney. The client had chosen a great name and market positioning and needed an identity to capture the personality, tone and character of the brand.

Communication priorities

As the name suggest, the personality of the brand was highly positive and light hearted and was a step away from the Sydney gym landscape which focussed primarily on high energy and the stereotypical ‘gym junkie’ tone. The identity we created combined the strength of the name, brand personality and an element of hard work which would resonate with the members.

Bold typography, positive tone, bold colours and motivating images came together to create a very successful brand. Over the last year the brand has grown from strength to strength, with membership numbers far exceeding expectations and 3 gyms opened over Sydney with 2 more to come in the next 12 months.