Finding Carter Season 1 – Upside Down

45
media
Broadcast
Professional
Television/Radio
Consumer

MTV On-Air Promos (USA)
www.mtv.com


Project Title: Finding Carter Season 1 – Upside Down
Client or Class Name: MTV - www.mtv.com

Finding Carter, MTV’s newest scripted drama series, tells the story of 16-year-old Carter’s life-changing discovery that the woman she thought was her mother actually kidnapped her when she was three years old. To visualize the complete shock of Carter’s news, we literally flipped her life upside down in this image promo. Shooting practically, we built a rig that allowed us to turn the set of Carter’s bedroom 180 degrees while the actress stood in front — creating the upside down effect fully in camera. Carter’s old life is destroyed, her memories are shattered and now she’s left to piece herself back together.

 

Creative Team

EVP, MTV Marketing & Creative:
Tina Exarhos

SVP, Creative & Strategy, On-Air Promos:
Joe Ortiz

VP/Creative Director, On-Air Promos:
Lu Chekowsky

VP, Strategy, On-Air Promos:
Lauren Epstein

Associate Creative Director:
Justin Russell

Writer:
John Sinclair

Writer:
Jodi Lennon

Writer:
Jason Letkiewicz

Director:
Patrick Cummings

Producer:
Adam Palmer

Director of Photography:
Jeff Cutter

Art Director:
Lance Rusoff

Production Designer:
Lester Cohen

Editor:
Kim O'Donnell

Sound Design:
David Hnatiuk

Video Effects:
Kieran Walsh / Carbon VFX

Colorist:
Sal Malfitano / The Mill

 

 

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