MTV On-Air Promos (USA)
www.mtv.com
Project Title: Finding Carter Season 1 – Upside Down
Client or Class Name: MTV - www.mtv.com
Finding Carter, MTV’s newest scripted drama series, tells the story of 16-year-old Carter’s life-changing discovery that the woman she thought was her mother actually kidnapped her when she was three years old. To visualize the complete shock of Carter’s news, we literally flipped her life upside down in this image promo. Shooting practically, we built a rig that allowed us to turn the set of Carter’s bedroom 180 degrees while the actress stood in front — creating the upside down effect fully in camera. Carter’s old life is destroyed, her memories are shattered and now she’s left to piece herself back together.
EVP, MTV Marketing & Creative:
Tina Exarhos
SVP, Creative & Strategy, On-Air Promos:
Joe Ortiz
VP/Creative Director, On-Air Promos:
Lu Chekowsky
VP, Strategy, On-Air Promos:
Lauren Epstein
Associate Creative Director:
Justin Russell
Writer:
John Sinclair
Writer:
Jodi Lennon
Writer:
Jason Letkiewicz
Director:
Patrick Cummings
Producer:
Adam Palmer
Director of Photography:
Jeff Cutter
Art Director:
Lance Rusoff
Production Designer:
Lester Cohen
Editor:
Kim O'Donnell
Sound Design:
David Hnatiuk
Video Effects:
Kieran Walsh / Carbon VFX
Colorist:
Sal Malfitano / The Mill
