QNY Creative (United States)
Project Title: Feroce Ristorante Branding
Client or Class Name: TAO Group - moxychelsea.com/feroce-ristorante/
Feroce Creative Brief
TAO Group came to QNY to create a strong brand concept and visual style for Feroce Restaurant and Bar, a brand new Italian restaurant in Chelsea, Manhattan. Feroce, meaning “ferocious” in Italian, was inspired by the elegance and tradition of Italy, plus the energy and sophistication of Manhattan.Designs which incorporate a luscious warm palette create an intimate feel that reflects a luxurious yet traditionally Italian experience. Textures like leather are sumptuously paired with bold vintage typography which immediately conveys the refined Italian atmosphere that characterizes the interiors of the restaurant. Gold is the protagonist metallized hue of most stationary and collateral included in the collection, a timeless addition that elevates the look and feel of all items with elegance and finesse.The result is a cohesive brand look that makes the restaurant’s dining experience unique and inviting in a way like few others in New York City truly can.