Kookmin University (South Korea)
This image intensively promotes an Anti-fast food message to people.
People should be aware of the dangers of fast food. Therefore we are directly displaying the correlation between fast food and obesity in print ad. This is made through the combination of two images. They are ‘hamburger’ and ‘belly’. We are saying the hamburger that you eat is made up of your fat, and your fat is made of the hamburger you eat. Eat the patty really means eat the ‘fatty’.
This ad is warning about the dangers of fast food.