Fast food makes me fat

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print
Print
Student
Poster

Kookmin University (South Korea)
english.kookmin.ac.kr


Project Title: Fast food makes me fat
Client or Class Name: Kookmin University -

Describe Mission

This image intensively promotes an Anti-fast food message to people.

Describe Idea

People should be aware of the dangers of fast food. Therefore we are directly displaying the correlation between fast food and obesity in print ad. This is made through the combination of two images. They are ‘hamburger’ and ‘belly’. We are saying the hamburger that you eat is made up of your fat, and your fat is made of the hamburger you eat. Eat the patty really means eat the ‘fatty’.

Describe results&achievement

This ad is warning about the dangers of fast food.

2015 Student Poster Design Award Winner

 

Creative Team

Copywriter:
Sangwon Yu

Copywriter:
Lee Hyunwoo

ART:
Jinju Sung

ART:
Eunmi Im

 

 

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