Miami Ad School New York (USA)
Project Title: Espresso Search
Client or Class Name: Miami Ad School - miamiadschool.com
Every year, it is estimated that at least 8 million children worldwide go missing.
Aside from water, coffee is the most consumed beverage in the world, making the paper cup a large medium of information. In a case of a missing child, every second count.
Using your daily coffee, a huge database, and innovative technology to help find missing children.
HOW IT WORKS
In partnership with NGOs, we input the latest photos of missing children into our database inreal time.When ordering an espresso, the consumer receives the beverage with a surprise on the sleeve: a missing child’s face printed with a heat sensitive ink– allowing the face to appear when in contact with the drink. With our system’s intelligence, we can print the faces of children in the stores closest to where they were last seen.On the other side of the sleeve, there is further information about the child and the initiative.
Lorran Schoechet Gurman