• Espresso Search

    48
    media
    Alternative Media
    Student
    Ambient Media

    Miami Ad School New York (USA)
    www.miamiadschool.com/advertising-school/new-york


    Project Title: Espresso Search
    Client or Class Name: Miami Ad School - miamiadschool.com

    BACKGROUND
    Every year, it is estimated that at least 8 million children worldwide go missing.

    INSIGHT
    Aside from water, coffee is the most consumed beverage in the world, making the paper cup a large medium of information. In a case of a missing child, every second count.

    IDEA
    Using your daily coffee, a huge database, and innovative technology to help find missing children.

    HOW IT WORKS
    In partnership with NGOs, we input the latest photos of missing children into our database inreal time.When ordering an espresso, the consumer receives the beverage with a surprise on the sleeve: a missing child’s face printed with a heat sensitive ink– allowing the face to appear when in contact with the drink. With our system’s intelligence, we can print the faces of children in the stores closest to where they were last seen.On the other side of the sleeve, there is further information about the child and the initiative.

     

     

    Creative Team

    Copywriter:
    Lorran Schoechet Gurman

    Art Director:
    Thomaz Jefferson

     

    2018 Ambient Media Student Design Award Winner

     

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