Project Title: Environmental Statement of the WKS Group
Client or Class Name: WKS Group - https://www.wksgruppe.de/?lang=en
Environmental protection plays a central role within the WKS Group. In its new environmental statement,
CRENEO has made this visible with the help of a creative concept.
The WKS Group is one of the top addresses for rotary web offset printing in German-speaking Europe. High-quality rotary web offset printing is the supreme discipline of the company.
The main material of the WKS Group is paper. So what could be more logical than taking up the conceptual framework for the new environmental statement. For the individual chapters, symbolic and elaborately designed paper collages were developed, photographed and used as key visuals.
Since the goal was to make the environmental statement available primarily as a digital publication, we wanted to transport the analogue, haptic world (paper structure, cut edges, etc.) into the digital world in this way.
Generously sized images from the production sites, as well as linear graphics form an appealing design counterpoint to the factual part of the explanation. The result is an informative environmental statement, which bundles all relevant contents of 3 companies on almost 90 pages and presents them structured and attractively under the umbrella of a stringent concept.
Finally, the WKS Environmental Statement was implemented as an interactive publication on the existing company website.