• Endangered Animal Story

    Alternative Media
    Augmented Reality

    frog ad school (South Korea)

    Project Title: Endangered Animal Story
    Client or Class Name: Frogadschool -

    Several animals inhabited in national parks were completely extinct in wild despite human efforts. ‘Endangered Animal Story’ is an idea that allows you to meet extinct animals through the Instagram Story function. Utilizing the GPS and AR feature of the Instagram Story, each national park can filter out the extinct animals lived there and leave a special memorable picture. This adorable filter also tells stories about the remaining endangered animals. Through this, visitors to the national park and their followers will be more aware of how important the severities of endangered species are.


    Creative Team

    Copy Writer:
    Hyejin Kim

    Creative Director:
    Hyunjae Park

    Art Director:
    Kyeongha Kang

    Copy Writer:
    Dham Jung

    Graphic Designer:
    Soyeong Lee



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